TRANSFORMATION AROUND MEASUREMENTIt's not only about data any more - transformation, scalability, profitability
Business - related attitude
Digital, Customer Experience, and e-commerce expert, Managing Director at Bluerank, Vice Chairman at Dall
Co-leader of Deloitte’s Digital Studio in Lodz and Marketing Technology Group within the company. Experienced in managing multi skilled digital teams for marketing, analytics and commerce projects. Started 13 years ago working with emerging local digital industry leaders. Recently focused on global projects for most exciting brands of digital space worldwide. Proud father, poor singer.
Maciej Dakowicz - co-leader of Deloitte’s Marketing Technology Group in Central Europe. Manager with >10 years of experience in product development, marketing automation and digital marketing. Passionate about digital transformations and leveraging technology to unlock human potential.
Regional Platforms Partner Manager, CEE, Google
Diana leads the Google Platforms Partners program in CEE. She develops and scales strategic partnerships for the distribution, implementation and education on Google's enterprise advertising, analytics and cloud for marketing solutions. She leads Digital Marketing Transformation projects for major agencies and advertisers in 28 countries, delivered successfully and scalable through the help of the partner ecosystem.
CEO at Bluerank
Andrej Salner is founding partner of Basta digital, one of Slovakia's leading performance marketing agencies. Andrej works as strategist on Slovak and international digital marketing projects particularly in the area of banking, insurance, healthcare and start ups. He serves as member of the board of BlueAlliance, the alliance of CEE award-winning independent Google Primer Partner agencies. He is a Google Certified Trainer in the area of sales.
Stanisław Magierski - Sales Manager, CEE Google Marketing Platform
Stanisława Magierski has been working in business intelligence and enterprise analytics for 9 years. With a background in consulting, he has spent the last 4 years leading Google Analytics 360 business across the CEE region amd worked with the biggest advertisers in the region. Personally passionate about analytics, data research and how that combined can drive meaningful business value.
Managing Partner at Zymetria - analytical and research company. 20+ years of experience in marketing research and data science. Co-owner of Zymetria- the analytical and research company, where tries to work out new solutions for marketing relying on modern research, tailor made Data Science solutions and effective technologies. Previously for over ten years she was connected with the Starcom Mediavest group, for which she founded and developed an analytical and research agency.
Maciej Żyto E-commerce Director at Douglas, the biggest perfumery retail chain in Poland. Previously Head of Digital Marketing at euro.com.pl, the biggest e-shop in CEE. 18 years of experience in strategy and operational management gained in omnichannel retail (Douglas, RTV Euro AGD), loyalty scheme (Payback) and telco (Orange). He speakes frequently at the events covering ultra-running and winter exploring - his long lasting passion.
Digital Analytics Business Manager at Bluerank
Group CMO at Mash
Marcin Walczak - Cloud Business Development Specialist in avalon by devoteam. I help customers to transport their businesses into the cloud and ramp up digital transformation. Responsible for the SMB market in North and Central Poland. E-business graduate at Warsaw School of Economics. Personally an amateur footballer, technology enthusiast and homegrown chef.
Rafael Campos Shareholder & Sales VP for EMEA Market at VTEX
Bachelor's degree in business administration, Rafael is partner VTEX and has been working with e-commerce for the last 10 years. He's responsible globally for Inbound Sales strategies. During his career, he was appointed as the first country manager of VTEX, expanding the company to Argentina, Chile, Colombia, Uruguay and Ecuador. In 2013 he became professor of Impacta's MBA course in Brazil.
Iza Klat - people & Culture Advisor, coach at Bluerank and other small&medium businesses and startups.
Facilitator of Creative Skills for Innovation Lab workshop - a Design Thinking method practiced at Google. Content and delivery coordinator of Designers of Innovation program led by Google and Polski Fundusz Rozwoju. Ex-Googler with strong business background and focus on what matters most - people.
- 8:30 registration and coffee
- 9:30 Zbigniew Nowicki Welcome speech
- 09:40 Krzysztof Przybysławski, Maciej Dakowicz Your 3D way to futureproof digital: Data, Decisioning, Delivery
- 10:10 Diana Olar Learnings from top performing companies for successful digital transformation
Online businesses require digital transformation as well. Conclusions from Bluerank experience of self-transformation.
Being digital agency does not mean you don't need to go through digital transformation. I will show few case studies of how we understand the process of becoming more successful organization and how we predict the cooperation with such partners may look like from the advertisers' perspective in the future.
- 11:00 Przerwa kawowa/ networking
- 11:20 Andrej Salner Using data to scale marketing across markets
- 11:40 Stanisław Magierski A practical path to test-driven organisation
Edyta Czarnota, Maciej Żyto
Digital buyers purchase drivers and barriers is some distinquished segments - some non intuitive outcomes of our research on Polish internet users
Digital buyers purchase drivers and barriers is some distinquished segments - some non intuitive outcomes of our research on Polish internet users.
- 12:20 Przerwa kawowa/ networking
- 12:40 Karolina Wrzask, Juho Wallenius Organisational transformation around measurement
- 13:00 Marcin Walczak Get more value from your own data
- 13:20 Rafael Campos How the digital world might be. To think and react.
- 13:40 Lunch/ Networking
- 14:40 Iza Klat Workshops: "How might we..." - The power of meaningful conversations
- 15:30 Networking